GB-MEDIA

"Global Breakthrough promoter Miss Jamie Joseph took two things away from working at Microsoft years ago: the importance of proper programming and, perhaps inspired by Bill Gates himself, a penchant for building empires."
Ibiza Voice, Feb 2007

Jamie Joseph returned to South Africa after a 5 year stint in London developing what was then, the most visited web site in the world ahead of Yahoo and Google. The MSN platform was rolled out in over 22 different languages and 30 countries and time spent away gave her the opportunity to study cutting edge technology and also be exposed to cutting edge music in the after hours. She returned to her African roots and replaced the bits and bytes with BPM. What she found in the South African Entertainment Industry was that the marketing behind many big events was weak, often too traditionally driven with flyers and posters and lacked innovation.

Thus she started investing in media. GB now has a vested interest in two magazines, two online web portals and is busy rolling out a digital advertising plasma network to serve the allure industry.

Alongside the GB Events, GB-Media was formed and is a turnkey solution for clients that also acknowledge the power of digital media, word on the street and viral marketing. It’s not about getting it close, it’s about getting it right.

The Media Factory: Plasma solutions for the Allure Industry

Digital signage is a fast-growing industry that is already worth about $1 billion per year in the United States, just based on equipment and software sales, and not counting advertising revenue. The D1G1TAL REV0LUT10N in South Africa is upon us. It’s time to step up to enter the world of cutting edge technology.

A GB Collaboration, The Media Factory gets your brand talked about in the lively bar environment with a proven effect on bar goers' Behavior.

Bars, clubs, boutique hotels, Trendy coffee chains…
Imagine where you want your brand to be and let’s see if we can make it happen for as little as R1500 per month.

Connect-TV is broadcast to bars and café’s throughout SA delivering a channel that is well liked by 18-44 year olds and delivers results for advertisers.

The channel provides a unique environment, allowing the advertiser to target our weekly audience while they're out enjoying themselves. What's more we understand the medium and its viewers as well as having extensive research and experience to help you make the most of it.

It's a highly flexible medium that can be used for advertising, advertorial, promotions, sponsorship, testing and sampling.

GB-Media has proven Connect-TV's impact for a range of categories and across all key measures of advertising effectiveness. Research conducted in Europe shows:

Travel
100% increase in ad awareness of Expedia campaign over that achieved by heavy TV spend

Electronics
Panasonic created conversation more than any other advertiser. 20% spoke about it. 46% discussed the test statement "70% of people in this bar will have a one night stand tonight"

Fashion
Levis attitude increases were proven to endure while also delivering a 33% share gain

Drinks
Average share uplift of +14% for drinks advertisers. Post campaign share gains average at 16%

Film & Leisure
140% more likely to see the film "8 Mile". Increased spontaneous ad awareness above Lord of the Rings

Telecoms
300% increase in brand recall for O2. This helped to improve all 9 measures of attitude and preference

Motors
Significantly improved women's attitudes towards Vauxhall Corsa, above and beyond gains achieved by the same campaign on other media.

Research consistently proves that Connect-TV works for advertisers; across categories, using a variety of creative formats.

GB-Media are serious about proving our media and gaining insights. Research is ongoing, but we have already conducted 50 focus groups, having in-depth discussions with 400 young bar and club goers.

Our experience with Connect-TV speaks volumes.

It's a targeted audience that we understand

  • They're there - 1.5 million bar and club goers per week nationwide
  • They're young - 64% are 18-44 year olds. 88% are 18-34 year olds
  • They're image, fashion and technology conscious. They like to own premium goods and are tempted by advertising
  • They're aware - 78% of Connect-TV bar goers now agree they have "seen the screens in the bar tonight"
  • They're watching - 31% of Connect-TV bar goers look at a screen in any 30 second period

And it's a media we know how to use

  • Effective creative and programming - We know we deliver programming that bar goers interact with and we can advise on creativity to meet your objectives
  • Optimal campaign execution - Advice on campaign length, ad frequency and ad length

    If you’re in the business of young adult eye candy then contact us now: Info@GlobalBreakthrough.com

    Go ahead, make the connection!